Team-based Learning: ad campaign

I'm toying with a new idea for the team-based learning (TBL) unit of Comp 1. The lesson uses TBL methods and develops multi-modal composition skills by creating audio, video and static graphics. Last year I allowed greater student direction by letting groups choose their own products to develop. Where

This year I'm thinking of allowing students to take on authentic products and services. I've spoken with the director of the Writing Center here on campus, Kathryn Byrne, and she supports the idea of students promoting the WC, and would like several options to choose from because audio, video and/or promotional material created could be used in real promotion. That means student work could appear in podcasts, vidcasts and the student newspaper, and maybe even radio, TV and more public venues. Any student participation in a successful advertising campaign could be used in resumes as authentic work experience.

We have some material from past classes on the wiki here, a couple classes have used facebook - but that has limitations. See class Facebook group here, but the problem is they mostly created pages in private places that restricts sharing with future classes. Students have also posted video on YouTube here.

I like the idea that education creates a "walled garden" where students are safe to experiment and take risks - but sometimes we build a roof over the garden and ideas wither from lack of sunlight - or root rot. I'll figure out how to wrestle this analogy back to coherence later.